Audi A1 pre orders have begun, price is reasonable

Advanced sales of the new Audi A1 have begun, unfortunately the pre-orders are only open to European buyers at the moment. The good news though is the price seems very reasonable, with the price starting at just 15 800 Euros, roughly R151 600. Which for an Audi is not too bad at all. There will no doubt be import costs and the like, so it will likely be more expensive in South Africa but thats something we have come to expect.

The aim of the A1 is to target a completely new Audi audience, as this is Audi's first venture into the compact car segment. It remains to be seen just how successful the A1 will be, but there definitely seems to be a trend around the world focusing on smaller, cheaper and more economical cars. As seen by the popularity of the Volkswagen Polo and Ford Fiesta. Audi notes that of the initial 100 000 or so people that signed up to be notified of the advanced sales, 90% of them have never owned an Audi. So their plan in theory is working.

The Audi A1 officially goes into production on the 11th May and 50 000 units are expected to be produced by the end of the year.

Source: Audi.

The new Audi A1 Iphone application game available

There seems to have been a trend of late where the big car brands have accompanied the release of one of their new models with an Iphone game. This was done previously by Volkswagen with their Scirocco game which was launched when the car came onto the market. These games provide great publicity for the brand and are impressive forward-thinking new channels of advertising.

Whats really nice about these kind of games is that they are free to download from the Itunes store. While there are a ton of free apps already available on the Itunes store, they are usually quite simple and have not had much development go into them. This is where the Big car brands games come in. They obviously have huge budgets for advertising and can supplement the development costs quite easily from the exposure these games generate.

The new Audi A1 game is no exception. The game comes with great soundtracks which change depending on the level. The driver needs to drive through these various levels, collecting extra points as they go. There will also be a highscore table accessible online and you will be able to share your scores through Facebook and Twitter. Also included in the game, as one would expect, is the option to subscribe to Audi's newsletter, to further increase their exposure.

Source Audi

The new Audi A1 - Sportiness and individuality in the compact class

INGOLSTADT, Germany, Feb 10, 2010 - Audi is introducing a whole new dimension to the compact class this summer. It is dynamic and high quality, emotional and individual. It condenses all of the virtues of the brand down to less than four meters – a design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the A1 the sportiest car in the segment.

The young customers of the A1 live in major cities and therefore are looking for a vehicle that is designed for the urban environment. Thanks to its compact dimensions, it is very agile and nimble in city traffic and offers a high degree of everyday utility.

INGOLSTADT, Germany, Feb 10, 2010 - Audi is introducing a whole new dimension to the compact class this summer. It is dynamic and high quality, emotional and individual. It condenses all of the virtues of the brand down to less than four meters – a design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the A1 the sportiest car in the segment.

The young customers of the A1 live in major cities and therefore are looking for a vehicle that is designed for the urban environment. Thanks to its compact dimensions, it is very agile and nimble in city traffic and offers a high degree of everyday utility.

The A1 is a true Audi – it is both the premium option and the sportiest automobile in the small compacts class. It comes with powerful, highly efficient engines and an agile chassis, and delights with an emotional design and excellent fit and finish. The A1 has a broad portfolio of advanced technologies on board; its infotainment system, in particular, sets new standards in the class.

As the newcomer in the compact segment, the A1 appeals primarily to young, lifestyle-oriented customers, offering them a high degree of freedom for individual design. Audi’s latest will hit the streets this summer with a base price of around 16,000 euros.

Source: Audi