Friday, December 4, 2009
Further signs of gradual recovery in the South African vehicle market
2nd December 2009
During November 2009 a total of 22 929 new passenger cars were sold in South Africa. Total new passenger car sales in November decreased by -6.7 percent when compared to October 2009, but were 4.6 percent up on November 2008.
This is the first time since January 2007 that the monthly total new car market has been larger that the corresponding month of the previous year. The January to November 2009 new passenger car market recorded sales of -22.5 percent below the same period for 2008.
“New passenger car sales in November continued the more positive trend of the past number of months. However, the car rental industry purchases in November were largely responsible for this growth. Sales recorded in the consumer retail segment remain muted. The new passenger car sales cycle does, however, appear to have bottomed out and is currently beginning to reflect some slow growth,” said Mike Glendinning, Director of Sales and Marketing at VW of SA.
“From a VW of SA perspective, the new 6th generation Golf, with sales consistently over 500 units per month, vindicates its SA Car of the Year finalist status,” continued Glendinning.
“The Audi Brand sold 812 units into the premium segment last month, thereby recording its second most successful month in 2009,” said Glendinning.
“The export of the all New Polo to Right Hand Drive markets around the world is now gaining momentum, with 6 927 units exported in November. We look forward to bringing New Polo to the South African market early in 2010,” said Glendinning.
Returning to the state of the market in South Africa, Glendinning remains cautiously optimistic.