There seems to have been a trend of late where the big car brands have accompanied the release of one of their new models with an Iphone game. This was done previously by Volkswagen with their Scirocco game which was launched when the car came onto the market. These games provide great publicity for the brand and are impressive forward-thinking new channels of advertising.
Whats really nice about these kind of games is that they are free to download from the Itunes store. While there are a ton of free apps already available on the Itunes store, they are usually quite simple and have not had much development go into them. This is where the Big car brands games come in. They obviously have huge budgets for advertising and can supplement the development costs quite easily from the exposure these games generate.
The new Audi A1 game is no exception. The game comes with great soundtracks which change depending on the level. The driver needs to drive through these various levels, collecting extra points as they go. There will also be a highscore table accessible online and you will be able to share your scores through Facebook and Twitter. Also included in the game, as one would expect, is the option to subscribe to Audi's newsletter, to further increase their exposure.
Source Audi
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