Wednesday, March 17, 2010

Happy Birthday Alfa Romeo! New Alfa Spider and 2uettottanta

To mark its own 80th anniversary and to celebrate Alfa Romeo's 100th birthday, Pininfarina has released at the 2010 Geneva International Motor Show its proposal for a new Alfa Romeo Spider, one of the models that has defined Alfa Romeo for more than half its history and in which Pininfarina has had a strong guiding hand.

The Alfa Romeo 2uettottanta Concept is designed to be exciting and a delight to drive, for drivers looking for a mixture of extrovert entertainment, and the pleasure of life in the open air. The name, 2uettottanta, evokes the legendary Alfa Romeo Spider Duetto but also a very Italian product, which has become an export brand, representing the inexhaustible talent that the world associates with Italy. The Alfa Romeo 2uettottanta Concept reflects Pininfarina's determination to look to the future with optimism following tradition, restating its excellence in design and its acknowledged capacity for aesthetic and technological innovation. It is a concept that represents an innovative approach, projected into the third millennium, to a topic that is firmly rooted in Pininfarina history, the 2-seater spider. And like the best Alfa Romeo sports cars to come from Pininfarina's pencil, the Alfa Romeo 2uettottanta Concept exalts the driving experience and concentrates on the excitement of being at the wheel of an open car with a great aesthetic personality.

The Alfa Romeo 2uettottanta Concept is also a tribute to Alfa Romeo, which celebrates its centenary in 2010: the alliance between Alfa Romeo and Pininfarina is one of the most significant and durable in the history of the car, one of men and of passion, of design and cutting-edge technical solutions, which has generated an inestimable number of good-looking, innovative cars with plenty of temperament but with a predilection for sports cars and convertibles. The aim is to replicate all this with the Alfa Romeo 2uettottanta Concept.

For this project, the Pininfarina creative team were given carte blanche to express the values inherent in the Alfa spider "by Pininfarina", the values that are deemed to have made the Giulietta Spider or the Duetto all-time classics. To achieve this result, the car was given a particular set-up, with a low centre of gravity and a passenger compartment that is very exposed so as not to isolate the occupants from the surrounding environment. The result is to bring the road "nearer" to the eyes of the driver and to increase the sense of dynamism even at low speed.

Source: Alfa Romeo

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