Tuesday, March 23, 2010

Lexus Announces CT 200h Premium Compact Hybrid For U.S. Market

Lexus announced today that the all-new CT 200h premium compact hybrid will go on sale in the U.S. in early 2011 as the first dedicated hybrid vehicle in the premium compact segment.

The sporty five-door will be on display March 31 through April 11 at the 2010 New York International Auto Show. The new CT 200h debuted at the 2010 Geneva Auto Show in early March and will join the HS 250h as Lexus’ second dedicated hybrid.

“The CT 200h is expected to lead the class in fuel economy and deliver low emissions, but the CT 200h isn’t just about being a hybrid, it’s about having fun,” said Mark Templin, Lexus Division group vice president and general manager. “The stylish CT 200h has an attitude and driving dynamic unlike any other Lexus hybrid. It will excite eco-conscious, young consumers and symbolize urban, luxury living.”

To reach this energetic and technology-savvy buyer, Lexus is taking a new approach to marketing the CT 200h. As part of an integrated launch in the U.S., Lexus will release a breakthrough interactive short film that offers a new take on the test drive by providing the viewer a fully immersive way to experience the new Lexus CT 200h.

Hybrid Powertrain

The CT 200h is powered by a 1.8L Atkinson cycle four-cylinder gas engine with Variable Valve Timing with intelligence (VVT-i) and Lexus Hybrid Drive technology.

The CT 200h’s Lexus Hybrid Drive technology features two motor generators. Each performs specific functions and can operate as both a motor and generator. The engine-driven generator can charge the battery pack or provide additional power to the drive motor as needed. The drive motor is driven by electrical power from the hybrid battery pack or generator and provides motive force for the front wheels. The hybrid battery pack is located under the rear cargo area within the wheelbase for optimized balance.

The electric motor, generator and power split device are all housed in one highly compact casing the size of a conventional gearbox, with drive to the front wheels provided by Lexus Hybrid Drive’s quiet and smooth shift-by-wire, electronically controlled continuously variable transmission (E-CVT).

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