Monday, November 23, 2009
Ford Figo shows up for dinner
CHENNAI, India – Ford India's annual fleet customer dinner welcomed a special guest this year, with the cool new Figo making a grand entrance during the event.
To roaring cheers from the audience, the new Figo emerged amidst a flurry of lights, smoke and music. All participants were then invited to the stage for a closer look.
"This car looks smart and will be successful," said fleet customer Sanjeev Prasa, CEO of LeasePlan India.
Capt. Kamal Bajaj, another Ford fleet customer, and vice president of HR at Axis Bank, agreed, "I'm sure the Figo will do well in India."
Ford India holds a yearly President's Dinner to thank fleet customers for their continuing business. This year's dinner took place in Mumbai on October 30, and was attended by Ford India's management team and about 50 valued fleet customers from all over India.
During the dinner, Michael Boneham, president and managing director of Ford India, and Nigel Wark, executive director, Marketing, Sales and Service, outlined how the Ford business in India is changing, with Ford Figo driving this transformation. They also discussed how initiatives such as Cost of Ownership are benefiting Indian consumers.
''This annual gathering provides us with a chance to really get to know our fleet customers better, and gain a greater understanding of their needs,'' said Boneham. ''With our exciting new Figo joining us this year, we have a lot to talk about!''