Advanced sales of the new Audi A1 have begun, unfortunately the pre-orders are only open to European buyers at the moment. The good news though is the price seems very reasonable, with the price starting at just 15 800 Euros, roughly R151 600. Which for an Audi is not too bad at all. There will no doubt be import costs and the like, so it will likely be more expensive in South Africa but thats something we have come to expect.
The aim of the A1 is to target a completely new Audi audience, as this is Audi's first venture into the compact car segment. It remains to be seen just how successful the A1 will be, but there definitely seems to be a trend around the world focusing on smaller, cheaper and more economical cars. As seen by the popularity of the Volkswagen Polo and Ford Fiesta. Audi notes that of the initial 100 000 or so people that signed up to be notified of the advanced sales, 90% of them have never owned an Audi. So their plan in theory is working.
The Audi A1 officially goes into production on the 11th May and 50 000 units are expected to be produced by the end of the year.