Volkswagen South Africa have taken a very different spin on marketing of late, and it seems to be working. The car manufacturing giant recently launched their new Polo GTI to it's South African audience with an interesting campaign called the DateDrive.
Although not a revolutionary concept, the test drive having been around for as long as cars themselves, the new marketing angle and use of social media platforms has helped VW to create some hype and genuine interest around test driving the new Volkswagen Polo GTI.
Sporting the tagline "Driving a Volkswagen Polo GTI makes you more attractive", the DateDrive allows couples to take the new Polo for a night on the town, whilst monitoring their vital statistics, through supplied instruments and their mental attitude through the popular social media platform Twitter. This information is published on the DateDrive site for public consumption and hype creation.
Looking at the users reaction to driving this car, it certainly seems that either Volkswagen's tagline claim is correct, or they have marketed it in such a way as to make it so.